Michael Erard is a longtime LH favorite (I wrote about his book Um. . . in 2007 and Babel No More in 2011), and he’s now trying to make a good idea happen, a general-interest magazine about language issues. I’m not quite sure why he decided to call it “Schwa Fire” (vague resemblance to “Safire”?), but what’s in a name? Anyway, here‘s the website, here‘s Ben Zimmer’s Log post on it (where Erard addresses various issues in the comment thread), and here‘s the Kickstarter page if you’d like to help make it a reality (there’s about a month to go in the campaign).