Chi Luu has another interesting JSTOR Daily post which starts off from the always enjoyable topic of band names, real and fake:
“My next band name” has become a meme for a kind of tangential joyfulness in identifying the weird and wonderful phrasings in language… that can also double as your next band name. Consider such gems as “French Toast Emergency,” “The Thanksgiving Uncles,” “Librarians in Uproar,” or “Giraffe Aristocracy,” next band name submissions found on Reddit or the obligatory tumblr hosted by sci-fi author John Scalzi. Whether you like them as effective band names or not (some of them seem like they were actually generated by artificial intelligence), most people will get the joke—there’s something unusual, compelling or eye-catching about each of these expressions. They’re unexpected words to find together, they make you sit up and take notice.
There’s something else apart from this—a native speaker’s understanding of this subculture comes with a kind of social sixth sense about why phrases like these might make good band names. Compare the diverse mix of (real) band names like Godspeed You! Black Emperor, The Apples in Stereo, …And You Will Know Us by the Trail of Dead, Suburban Kids With Biblical Names, The The, and the almost unpronounceable !!! (Chk Chk Chk). The question is, with such a wide range of styles, how do we even know what makes a good band name?
She proceeds to an even more interesting related topic:
The answer to the question of why certain combinations of words make good band names, surprisingly, is related to the fact that people don’t really know what words mean, according to linguist Mark Aronoff. Rather, we connect words and names—even names that we may never have come across before—that exist in the same semantic space, absorbing their recurring patterns. It tells us a lot about how we might form new members of that class.
The Aronoff citation is “Automobile Semantics,” Linguistic Inquiry, Vol. 12, No. 3 (Summer, 1981), pp. 329-347, and it looks like you can read the whole thing from her link, even if you don’t regularly have JSTOR access. Thanks, Trevor!