BRAND NAMES AS VOCABULARY.

Scott Martens discusses (scroll down to Friday, September 05, 2003, Stupid things people say about language) a news story that claims “Brand names have become so abundant that in France they account for two out of every five words an average person knows.” He brings in lexemes, collocations, register, and other elements of the linguist’s arsenal, and by the time he’s finished French branding company Nomen’s Chief Executive Marcel Botton looks pretty silly. Well worth your while.

Comments

  1. The more I think about this article, the sillier it seems.

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