You can read Christoph Harbsmeier’s “The Rhetoric of Premodern Chinese Prose Style” in a draft version (pdf) or in its final form as a chapter in Victor Mair (ed.), Columbia History of Chinese Literature (Academia.edu); either way, it’s a very interesting take on an ancient tradition, with suggestive comparisons to the classical West. Some excerpts:
Confucius maintained that when words get their message across, one should stop (Analects 15.41). What was admired in Confucius was his flair for wei yen (subtle speech), which, without being yin (hidden, arcane, riddle-like), achieved that peculiar subtle variety of ming (translucence, perspicuousness) which became so essential to the classical Chinese aesthetic. It was of the essence of this translucent, limpid effect that it was preferably achieved with an austere economy of stylistic means, an apparent sparseness of effort, a naturalness, the elegant light touch.
This ideal of translucence and perspicuousness, then, is not an intellectual clarity brought about by elaborate explicitness, definiteness of meaning. The text is designed to inspire in the reader the congenial but active and even creative production of artistic sense. The texts do not impose meaning, they are designed to inspire the creation of sense. […]
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