Mike Michael, of the University of Exeter, has an open-access paper in Public Understanding of Science called Lay metrology and metroscoping: Towards the study of lay units; here’s the abstract:
This exploratory article provides groundwork towards a tentative framework for exploring how lay measures and units – what is here called ‘lay metrology’ – intersect with formal metrology, and its various mediations. This article concerns itself with the role that everyday ‘units’ – grounded in part in the material culture of bodies and experience – play in relation to a metrological landscape, or ‘metroscape’ that is also inhabited by standardised units routinely popularised through various media. After a brief overview of the relevant literature on metrology, examples of lay metrology are provided that examine the relation of everyday units of, for example, length and area, to particular forms of bodily experience, social identity and sensorial capacities. This article draws on elements from science communication and affect theory to develop the notion of ‘metroscoping’ and to articulate a series of orienting questions for engaging with lay metrological processes.
It begins with a memorable novelty item:
Let us consider the ‘Vague Ruler’. This artefact, produced by designer Matty Benedetto, is one of ‘30 New Inventions That Solve Nonexistent Problems In Your Life’, as the webpage puts it. The Vague Ruler is made up of a flat wooden ‘paddle’ (that incorporates a handle); onto this is inscribed a regularised scale that, rather than numbers, is marked by such seemingly arbitrary objects as forearm, beer bottle, remote, soda can and chapstick. In a humorous twist, it also includes ‘ruler’ and ‘2 feet or so’. In one photo, the Vague Ruler is held alongside a tape measure. On one reading, it is an ironic enactment of the idea of metrology – the institutionally sanctioned standardisation of the measures that undergird the infrastructures of late capitalist societies.
Here’s an example of his style of analysis:
Popularising depictions of environmental devastation are routinely compared in units of area which seem familiar, but which might be less than tangible. An example that is common in the UK is the unit of ‘the size of Wales’, also rendered as ‘X number of Waleses’. Even a cursory on-line survey reveals that ‘the size of Wales’ has been used to measure the area of destruction visited by an asteroid or a nuclear explosion, and to convey areas lost from the Antarctic ice shelf or the Amazon rainforest.
While another such popular unit of area – ‘the size of football pitch’ – can be more or less readily comprehended not least visually, this does not apply so obviously to ‘the size of Wales’. What makes ‘the size of Wales’ intriguing is that, while it is cartographically graspable, it cannot be experienced in a ‘direct’ sense. In this respect, there is something ridiculous about this measure: it has, in other words, become a cypher or an analogy for ‘a very big area’ that can nevertheless be collectively shared (at least in the United Kingdom).
He brings up the notorious fatberg: “This being a London phenomenon it was invariably described in local currency: at 820 feet, the fatberg was ‘longer than Tower Bridge’ or ‘twice as long as Wembley Stadium’ and ‘the weight of 11 double-decker buses’.” And yes, the Smoot makes an appearance (as it does in this LH post from a few years ago). Enjoy!
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