Roger Angell, in this week’s New Yorker, discusses the old-time telephone exchanges, with their evocative names:
Growing up, I began to apprehend that Manhattan telephone exchanges, which were geographically assigned, were a guide map and social register to my delightful city. West Side school friends of mine could be reached at the MOnument or CAthedral or RIverside exchange. My father worked at the WHitehall exchange, down near Wall Street, and my mother at the mid-West Forties’ BRyant 9. BUtterfield 8 was just south of us on the Upper East Side, with TRafalgar, REgent, and RHinelander not far away. When my parents were divorced and my mother moved to East Eighth Street, she became a SPring 7, and neighbors and stores and movie theatres in that neighborhood had lively ALgonquin, CHelsea, and WAtkins handles. If you called up one of the Times Square movie theatres, to find the next showtime for “Cimarron” or “Rasputin and the Empress,” the exchange was probably LOngacre.
(In explanation of that last name, I should point out that Longacre Square was the original name for Times Square, before the Times moved there.) There is a site that collects such exchange names; here is their New York list.