Rose Jacobs at Lingua Franca has an interesting idea:
And yet I accept that language changes. I like it, even. So why am I resistant to such a widely accepted if relatively novel usage? I’m reminded of a New Yorker piece by Robert Sapolsky in which the author, a neurobiologist, investigates the age at which a person’s appetite for novelty is likely to dwindle — and when our taste for the new vanishes completely. He finds that if you haven’t heard a certain style of music by the time you’re 35, you probably won’t become a fan. You’ve got a longer time window with culinary tastes, and a shorter one when it comes to body art (Sapolsky probed piercings). What about linguistic taste? He didn’t look into it, but we can.
I’ve chosen seven examples of novel language that have emerged in the past 75 years or so, tried to roughly pinpoint when each came into relatively common usage, and put them into a shared Google spreadsheet. My dates might be off, and I welcome your comments and corrections — but note that I’m not looking for Oxford English Dictionary-backed evidence of when a neologism began. Yes, impact was around as a verb in the early 1600s, and yes, there are scattered examples of its use ever since, but according to the Google N-Gram viewer at least, its boom time began in the 1970s.
Anyway, the point of the shared spreadsheet is data collection. If you’re up for taking part, fill in one row with your birthdate and a “Yes” or “No” in each subsequent column, according to whether the language at the top of that column bothers you. Once we have critical mass, we can start looking for patterns.
The examples involve reveal as a noun, Xerox and impact as verbs, the noun skillset, morph as a verb outside the context of computer animation, medal as a verb, and lowkey/low-key as an adverb; I’m mildly annoyed by the last, but not really, and I’m not taking part in the survey because my responses (as someone who has spent many years purging himself of peevery) would be so skewed. But I urge you to take part if it appeals to you, and I look forward to the results. (Sapolsky’s findings seem spot-on to me; the late 1980s, right after I turned 35, are precisely when I lost interest in new music.)
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