According to this article by Jonathan Duffy at BBC News Online, Google is taking vigorous legal action to keep people from listing “google” as a lower-case vocabulary item; their fear is, of course, that their trademark will go the way of escalator, pogo, gunk, heroin, and tabloid.
Paul McFedries, who runs the lexicography site Word Spy, received a stiffly worded letter from the firm after he added “google” to his online lexicon.
The company asked him to delete the definition or revise it to take account of the “trade mark status of Google”. He opted for the latter.
Google’s problem is one of the paradoxes of having a runaway successful brand. The bigger it gets, the more it becomes part of everyday English language and less a brand in its own right.
Just as we talk about “hoovering” instead of vacuuming, people have started to say “google” to mean search. The word has become an eponym.
At the end of the article comes this interesting twist:
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