That Two-Fisted-Man-Tobacco, Prince Albert.

Mark Liberman at the Log investigates the phrase “up/out the wazoo” and its eggcorn up/out to wazoo; that’s an interesting phenomenon, but what I want to make sure gets the widest possible attention is the splendiferous 1919 tobacco ad he turned up (via OCR error) in his search. It begins “Say, you’ll have a streak of smokeluck that’ll put pep-in-your-smokemotor, all right, if you’ll ring-in with a jimmy pipe or cigarette papers and nail some Prince Albert for packing!” It goes on for three more equally peppy paragraphs; Upton Sinclair was so upset he quoted the whole thing and called it “poisonous filth” in his book The Brass Check: A Study of American Journalism. Follow the link and admire this summit of advertising genius in its full glory, headed by a squinty, smirking, balding fellow smoking what I can only presume is a jimmy pipe.

Comments

  1. Sinclair scrupulously changes “Prince Albert” to “Devil’s-dung”; he must have heard of the Streisand effect.

  2. I am fond of peppy old ad copy, but I was unaware of this particular over-the-top subspecies, with its nonce compounds and nutty hyphenation.

  3. Yes, I was surprised too.

  4. The man who coined the slogan “I’d walk a mile for a Camel”!

  5. I still don’t get what a jimmy pipe is. Ngram

  6. According to zafrom at the Log, Printers’ Ink and The Tobacco World credit Theodore B. Creamer with the “jimmy pipe” copy for Prince Albert.

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