Dave Wilton of Wordorigins.org investigates the origins of nerd; there are no firm answers, but it’s fun to see the various theories:
A nerd is a socially inept, often highly intelligent—particularly within a narrow technical field— and otherwise thoroughly conventional person. The slang term makes its appearance in the United States during the early 1950s, but its origin is otherwise mysterious. We simply don’t know where it comes from.
The earliest known use in print is from an article on teen slang in the weekly (physical/paper) news magazine Newsweek from 8 October 1951:
Nerds and Scurves: In Detroit, someone who once would be called a drip or a square is now, regrettably, a nerd, or in a less severe case, a scurve.
[…] Another early appearance is in a cartoon in Collier’s magazine from 2 February 1952. In the cartoon by John Norment, a radio announcer uses nerd in advertising copy for teen clothing:
You’ll get a large charge from Hoffman’s Teen-Age Clothes. So get on the stick with these real fat, real cool, really crazy clothes. Don’t be a Party-Pooper or a nerd. Yes, everybody is bashing ears about Hoffman’s Teen-Age Clothes. They’re Frampton. They’re pash-pie. They’re Most! […] The geetafrate is reasonable and we’ll make it Chili for you. Remember, don’t be an odd ball. The name is Hoffman’s Teen-Age Clothes.
We don’t know where nerd comes from, but that doesn’t mean there aren’t hypotheses and speculations about its origin. One of the more plausible, but still probably wrong, ones is that nerd appears as a nonsense name for a strange creature in the 1950 children’s book If I Ran the Zoo by Dr. Seuss (Theodore Geisel). The idea is that this nonsense word wormed its way into teen-age consciousness and was assigned its present meaning there. […]
But this hypothesis is questionable at best. Suess’s nerd has no semantic connection to the slang term. And given that the first print use is in the thoroughly conventional Newsweek a year later, it is likely that nerd had already been in oral use by teens for several years when Suess published this book. It is more likely that Seuss picked a word that he had heard the slang word in use and unconsciously registered it rather than that teens acquired it from his book—a book that most teens in 1950 hadn’t read as it was intended for much younger children. And even more likely is that Seuss’s use of nerd is entirely coincidental.
There are images and further hypotheses at the link; I particularly recommend reading the entire caption for the Norment cartoon which Dave excerpts. It’s pash-pie!
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