Callie Holtermann writes for the NY Times (archived) about a linguist who posts online as Etymology Nerd and who was mentioned here last year:
Adam Aleksic has been thinking about seggs. Not sex, but seggs — a substitute term that took off a few years ago among those trying to dodge content-moderation restrictions on TikTok. Influencers shared stories from their “seggs lives” and spoke about the importance of “seggs education.”
Lots of similarly inventive workarounds have emerged to discuss sensitive or suggestive topics online. This phenomenon is called algospeak, and it has yielded terms like “cornucopia” for homophobia and “unalive,” a euphemism for suicide that has made its way into middle schoolers’ offline vocabulary.
These words roll off the tongue for Mr. Aleksic, a 24-year-old linguist and content creator who posts as Etymology Nerd on social media. Others may find them slightly bewildering. But, as he argues in a new book, “Algospeak: How Social Media Is Transforming the Future of Language,” these distinctly 21st-century coinages are worthy of consideration by anyone interested in the forces that mold our shifting lexicon.
[…]Mr. Aleksic has been dissecting slang associated with Gen Z on social media since 2023. In wobbly, breathless videos that are usually about a minute long, he uses his undergraduate degree in linguistics from Harvard to explain the spread of terms including “lowkey” and “gyat.” (If you must know, the latter is a synonym for butt.)
There’s much more at the link, including a discussion of “rizz” (which we talked about in 2023); I was curious about the odd-looking “gyat” and googled, but I’m not convinced by the etymology given here: “Girl Your Ass Is Thick.”
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