A dozen years ago I posted about fashions in given names; now I present Daniel Wolfe and Andrew Van Dam’s WaPo story “The mysterious tyranny of trendy baby names” (archived):
In America, how you spell your name says a lot about when you were born.
Take “Ashley,” for instance. Ashly, Ashley and Ashleigh each mark distinct eras — not just for the Ashleys of the world, but also for the various spellings themselves.
What is it about how we spell a name — specifically, how we choose to spell the end of a name — that makes for a trend? Laura Wattenberg, author of “The Baby Names Wizard” and creator of Namerology.com, a website devoted to the art and science of names, has been examining that question. […]
As Wattenberg has watched names rise and fall in popularity over the past 20 years, she said she’s seen the invisible hand of name endings wield surprising influence — especially as Americans have abandoned the use of ancestral names for new family members. While expectant parents want their child’s name to stand out and be memorable, Wattenberg said, they also typically want it to fit within the boundaries of some unacknowledged — but unmistakable! — social convention. […]
As Wattenberg and I examined the data together, a startling discovery came into focus: Back in the 1970s, singular names grew so popular that they became trends unto themselves. But “it just doesn’t work that way anymore,” Wattenberg said. Nowadays, trends are defined by many different names with similar suffixes.
Consider the awe-inspiring “Jason” curve. […] Jason begat Mason, Jackson, Grayson, Carson and a whole family of other “-son” names that together make up a major 21st-century trend for baby boys. […]
Wattenberg finds “an incredible irony” in this. People think they’re choosing something totally unique, but they do it in a way that winds up moving with the zeitgeist. As a result, names have actually gotten less distinctive over time, with nearly half of all baby names now following identifiable suffix trends — a phenomenon Wattenberg calls “lockstep individualism.”
Visit the link for details and a bunch of graphs. (Via MeFi.)
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