This ABC News (Australia) piece by Linton Besser in Ghana is excellent (and infuriating — stop buying too many clothes, wearing them twice, and discarding them, people!), and it has several passages of decided LH interest. First comes “Clothes are spruiked by song and are quickly discounted by day’s end.” “Spruiked” looked so weird I thought it might be a misprint, but no, it’s a normal word Down Under; the OED (updated March 2019) has a thorough entry s.v. spruik:
Pronunciation: Brit. /spruːk/, U.S. /spruk/, Australian English /spruːk/, New Zealand English /spruːk/
Etymology: Either < spruik n. (although first attested earlier), or directly < its etymon German Sprüche (plural noun) patter, sales pitch, spiel (see spruik n.). Slightly earlier currency is probably implied by spruiker n.
Australian and New Zealand slang.
1. intransitive. To speak in public on a particular topic, to ‘hold forth’; spec. to attract custom to a show, shop, etc., by speaking outside the premises; to act as a spruiker.
1894 Clipper (Hobart, Tasmania) 15 Dec. 6/4 When the lamplighter will dislocate his jaw spruking.
1902 Truth (Sydney) 14 Sept. 5/6 ‘Lockie the Spruiker’ that ‘spruiked’ for years at the Gaiety door, Has gone out of the ‘spruiking’ business, and never will ‘spruik’ any more.
[…]
2001 Sunday Mail (Brisbane) 3 June 74/2 Kay McGrath, the honorary compere, gamely spruiked over the table cackle.2. transitive. To discourse on (a subject) in a public forum; to promote or publicize (something).
1901 Sydney Sportsman 16 Jan. 1/5 How did they ‘sprook’ compliments to each other.
1907 Truth (Sydney) 26 May 1/3 Some of the women spruiking politics and posing as patriots are paid pimps of the Liberal League, and householders should shoo them off the premises.
[…]
2013 Smith Jrnl. Winter 141/1 A clue..can be found on the signs outside Mickey Bourke’s Pub, near the chalkboard spruiking Guinness on tap.
Then comes this:
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