I recently rewatched La Haine for the first time since it came out almost thirty years ago, and it was just as good as I remembered. But this time I noticed something that must have zipped right past me back then: at one point Saïd says “Tes parents, ils habitent Rue Gama !” It turns out this is not an actual street but a reference to an ad campaign for Gama detergent; here’s a 1980 example. Why Gama is called that I do not know.
It reminds me of the Fry and Laurie Treaty of Westphalia skit, which culminates in the laugh line “you are really spoiling us” — to get the joke you have to be familiar with the Ferrero Rocher ad campaign.
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