Jordan Salama writes for the New Yorker (archived) about Andean immigrants in New York and how they keep in touch with the folks back home; here are some especially Hattic bits:
Doña Elvira, who lives eleven thousand feet above sea level in Ecuador, wakes up before dawn. These days, the first thing she does is check her phone. […] Elvira, a forty-nine-year-old mother of eight and grandmother of five, didn’t use social media before María and another daughter, Mercedes, left home. She didn’t even have a smartphone until the pandemic, when Ecuador switched to virtual schooling, bringing widespread Internet service to her impoverished area, in the mountainous center of the country. She doesn’t post comments on TikTok; she hardly knows how to write. Nor does she read or speak much Spanish—her native tongue is Kichwa, an Indigenous language spoken widely in the upper Andes. Nonetheless, whenever one of her daughters posts a video, Elvira watches it over and over. […]
At first glance, the videos are fairly unremarkable. They often feature shaky, low-quality camerawork and use kitschy stock effects that give the people in the clips glittering faces or puffed-up lips. But overlaid on the group choreography and the street scenes are grainy, scrapbook-style photographs of relatives still back home in Ecuador, to whom the videos are dedicated. The captions and onscreen text are messages to loved ones, often in poorly written Spanish: “Me duele estar lejos mi kerida familia. . . . Dios me los vendida” (“It pains me to be far away, my dear family. . . . May God bless you”), “Tu y yo por100pre juntos los 3 luchemos por nuestro sueños” (“You and I together forever, the three of us, let’s fight for our dreams”). The clips almost never use camera sound. Instead, they are set to chicha music, a popular genre of cumbia that combines traditional Andean sounds with techno-psychedelic instrumentals, and is known for lyrics about heartbreak and migration. Many previously unknown chicha artists have become famous in recent years because songs of theirs have gone viral on TikTok. Some artists—such as Ángel Guaraca, who sings the hit “El Migrante” and calls himself the Indio Cantor de América—have even embarked on U.S. tours, stopping in places with large Ecuadorian communities, such as Queens and Brooklyn; Fall River, Massachusetts; and Danbury, Connecticut.
The most popular videos have hundreds of thousands of views. It is clear that users are emulating one another, particularly given that certain errors are repeated so often that they become trendy. The emoji of the red-white-and-blue Liberian flag is regularly used instead of the American one, and places in the New York area are spelled as they would be pronounced by Spanish-speaking migrants. (Junction Boulevard in Queens is called “La Jonson”; Roosevelt Avenue is “La Rusbel.”) […]
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