Ben Zimmer has made his annual Tucker Award post: “We’ve logged yet another fucking year here at Strong Language, so that can mean only one thing: It’s time for our annual awards recognizing excellence in swearing.” He opens with someone going by “Malcolm Tucker” on TikTok, who has created Tucker’s Law: “If some cunt can fuck something up, that cunt will pick the worst fucking time to fuck it up, ’cause that cunt’s a cunt.” Then he gets to the categories; the top Best Fucking Swearing of 2023 award goes to Cory Doctorow for coining “the highly appropriate term enshittification in a blog post on Jan. 21”:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market,” where a platform sits between buyers and sellers, holding each hostage to the other, raking off an ever-larger share of the value that passes between them.
I thoroughly approve; it’s a great word and has deservedly caught on. The television award goes once again to HBO’s Succession (“sweary insults were always grounded specifically in situational context, appropriate for the character doing the insulting and the one being insulted”); the film award goes to a movie I very much want to see, American Fiction, directed by Cord Jefferson (warning: spoilers in description):
In the movie, adapted by Jefferson from Percival Everett’s novel Erasure, the protagonist Thelonious “Monk” Ellison (Jeffrey Wright) is a frustrated novelist who is told his work isn’t “black” enough. Monk writes a book satirizing the tired tropes portraying African Americans in fiction called My Pafology and submits it to his publisher using the pen name Stagg R. Leigh. His novel ends up being an unexpected success, even after he petulantly decides to retitle it Fuck. In an interview with podcaster Pablo Torre, Jefferson said he actually wanted to call the movie Fuck, but he changed his mind. That was probably for the best — and anyway, there already is a movie called Fuck, a 2005 documentary about the word. (It has 857 F-bombs, for those keeping track.)
He also mentions the “Lui, c’est juste Ken” kerfluffle we discussed here. The award for books went to For F*ck’s Sake: Why Swearing is Shocking, Rude, and Fun by Rebecca Roache, Words from Hell: Unearthing the Darkest Secrets of English Etymology by Jess Zafarris, and On This Day in History Sh!t Went Down by James Fell, and that for music to Olivia Rodrigo and Andre 3000, with a special recognition of The Offspring “for their excellent response to accidentally releasing a clean version of a vinyl reissue”:
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